Legal & Privacy
Cookie Policy
Last updated: Feb 28, 2026
1. What Are Cookies?
Cookies are small text files that a website places on your browser or device when you visit. They are widely used to make websites work properly, improve performance, and deliver information to site owners.
Cookies can be session cookies — which are deleted as soon as you close your browser — or persistent cookies, which remain on your device for a set period or until you delete them manually.
In addition to cookies, we may use related technologies such as web beacons (tiny transparent images used to track page views), pixels, and local storage. For the purposes of this policy, we refer to all of these collectively as “cookies.”
Note: Cookies cannot access other files on your device, execute programs, or transmit viruses. They are not inherently harmful. Most cookies used on this site are either strictly necessary for functionality or used in anonymized, aggregate form for analytics.
2. Types of Cookies We Use
We use four categories of cookies on this website. Each category serves a distinct purpose, and your control options vary by type.
Strictly Necessary Cookies
These cookies are essential for the website to function. They enable core features such as page navigation, security, and form submissions. You cannot opt out of these cookies without disabling core site functionality. No personal data is stored beyond what is technically necessary.
Analytics & Performance Cookies
These cookies help us understand how visitors interact with the site — which pages are most popular, how long people stay, and where they come from. All data is collected in anonymized or pseudonymized form. We use this information to improve content and site structure. We currently use Google Analytics for this purpose.
Advertising Cookies
This website displays ads served by Google AdSense. Google may set cookies to serve ads based on your prior visits to this and other websites. You may opt out of interest-based advertising at any time. See Section 5 for details.
Functional Cookies
Functional cookies remember choices you make to improve your experience — such as your preferred language or region. We do not currently set any functional cookies beyond what is included in third-party embeds, if present.
3. Cookie Reference Table
The table below lists the primary cookies you may encounter when visiting executorchecklists.com, along with their source, purpose, and duration.
| Cookie Name | Provider | Category | Purpose | Duration |
|---|---|---|---|---|
| _ga | Google Analytics | Analytics | Distinguishes unique users via a randomly generated ID | 2 years |
| _ga_* | Google Analytics | Analytics | Stores and counts page views for session tracking | 2 years |
| _gid | Google Analytics | Analytics | Distinguishes users; expires quickly to limit data retention | 24 hours |
| _gat | Google Analytics | Analytics | Throttles request rate to Google’s servers | 1 minute |
| IDE | Google (DoubleClick) | Advertising | Used by Google AdSense to register and report ad interactions | 1 year |
| test_cookie | Advertising | Checks if the user’s browser supports cookies | 15 minutes | |
| CONSENT | Necessary | Stores user’s cookie consent preferences for Google services | 2 years | |
| wordpress_* / wp-settings-* | WordPress (CMS) | Necessary | Maintains site session state and admin interface preferences | Session / 1 year |
Note: Cookie names and durations are subject to change by their respective providers. This table is updated periodically, but may not always reflect the most recent third-party changes. For authoritative information on Google cookies, see Google’s Cookie Policy.
4. Analytics Cookies
We use Google Analytics 4 (GA4) to collect anonymized data about how visitors use this website. The information gathered includes:
- Pages visited and time spent on each page
- How visitors arrived at the site (search engine, direct link, referral)
- Approximate geographic region (country or city level, derived from IP)
- Device type, browser, and operating system
- Scroll depth and link click events
We have configured Google Analytics with IP anonymization enabled, which means your full IP address is never stored. The data is used solely to understand content performance and improve the user experience. We do not use analytics data to identify individual visitors.
Google Analytics data is processed by Google LLC and may be transferred to servers outside your country of residence. Google’s data processing practices are governed by the Google Privacy Policy. You can opt out of Google Analytics tracking at any time using the Google Analytics Opt-out Browser Add-on.
5. Advertising Cookies
This website participates in the Google AdSense program. Google uses cookies to serve ads based on your visits to this and other websites. Interest-based advertising allows Google to show you ads that may be more relevant to your interests.
Google AdSense cookies may collect data such as:
- Pages visited on this and other websites that participate in the Google Display Network
- Interactions with ads (impressions, clicks, conversions)
- Browser and device identifiers for frequency capping and fraud prevention
We do not have access to or control over the cookies set by Google for advertising purposes. Advertising revenue helps support the free content on this website. We never receive personally identifiable information from Google as part of this arrangement.
Opting Out of Interest-Based Ads
You can opt out of personalized advertising served by Google at any time through the following channels:
- Google Ads Settings — manage your ad personalization preferences across Google services
- AboutAds.info (DAA) — opt out of participating ad networks in the US
- Your Online Choices (EDAA) — opt out tool for users in Europe
Opting out of personalized ads does not remove ads from the site — it means the ads displayed will be less tailored to your browsing history.
6. Third-Party Cookies
In addition to the cookies set directly by executorchecklists.com, third-party services embedded in or linked from our pages may set their own cookies. We have limited control over third-party cookies. Below is a summary of third parties that may place cookies when you visit this site:
| Provider | Purpose | Privacy Policy |
|---|---|---|
| Google Analytics | Site traffic analytics | policies.google.com/privacy |
| Google AdSense / DoubleClick | Display advertising | policies.google.com/technologies/ads |
| WordPress.com / Jetpack (if active) | Site functionality, spam protection | automattic.com/privacy |
When you click affiliate links, the destination website may set its own cookies as part of its affiliate tracking program. This is outside our control. We encourage you to review the cookie and privacy policies of any third-party site you visit.
7. How to Control Cookies
You have the right to accept, decline, or delete cookies at any time. Here are your main options:
Browser Settings
All modern browsers allow you to manage cookies through their settings. You can block all cookies, block only third-party cookies, or delete existing cookies. Note that blocking strictly necessary cookies may prevent parts of the website from functioning correctly.
Opt-Out Tools
Use the opt-out tools listed in Section 5 to manage advertising cookies directly with Google and other ad networks.
Google Analytics Opt-Out
Install the Google Analytics Opt-out Browser Add-on to prevent your data from being included in Google Analytics reports across all websites.
8. Your Consent
By continuing to use executorchecklists.com after being presented with our cookie notice, you consent to the placement of non-essential cookies as described in this policy.
You may withdraw your consent at any time by adjusting your browser settings or using the opt-out tools described in Section 7. Withdrawal of consent does not affect the lawfulness of any processing that occurred prior to withdrawal.
EEA, UK & Swiss Visitors
If you are visiting from the European Economic Area, the United Kingdom, or Switzerland, we rely on your consent as the legal basis for placing analytics and advertising cookies. Strictly necessary cookies are placed on the basis of our legitimate interest in operating a functional website. You have the right to withdraw consent or object to processing at any time.
US State Privacy Laws
If you are a California resident or resident of another US state with applicable privacy legislation, you have the right to opt out of the sharing of your personal information (including via cookies) for cross-context behavioral advertising. You may exercise this right using the opt-out tools in Section 5 or by contacting us directly.
9. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, the services we rely on, or applicable laws. When we make updates, we will revise the “Last updated” date at the top of this page.
For significant changes — such as introducing a new category of cookies or adding a new third-party provider — we will provide notice via a site banner before the changes take effect. Your continued use of the website after any update constitutes acceptance of the revised policy.
Prior versions of this Cookie Policy are available upon request by contacting us using the details below.
Questions About Cookies?
If you have questions about how we use cookies or want to exercise your rights regarding cookie-based data, please get in touch. We aim to respond to all inquiries within 5 business days.
Executor Checklists — Privacy & Cookie Inquiries[email protected]